Mineral makeup has received enormous attention from the public over the last few years, as it offers various advantages to traditional makeup. To name a few of these plusses–a more natural look, a smoother, easier application process, and less of the epidermal harm associated with other types of noxious makeup. Some of these promises, however, are yet to be fully substantiated, and so this opens up the market for innumerable scams.

According to the publication Cosmetics Design, a newsletter that investigates cosmetics formulation and packaging, consumer trust in mineral cosmetics is now very low, especially as mineral makeup product lines have more than tripled since 2006. Four years ago, there were a mere thirty-three products of mineral makeup, and in 2009, 150 such products were launched.

Now that means we have more to choose from, but it also means it will be that much more difficult determining which is the “best” mineral makeup aesthetically and in terms of your health.

First, the facts about mineral makeup. Many mineral makeup products will claim to be so good for your skin that you can sleep in them. Not so, according to dermatologist Francesca Fusco, who is also an assistant clinical professor of dermatology at Mt. Sinai Medical Center in New York City. Although Fusco herself is a strong proponent and user of mineral makeup, she is quoted in a WebMD article as saying, “I would never tell a patient to sleep in any kind of makeup. It’s not a good idea for the skin to be covered at night, no matter how pure the makeup may be.”

It’s also important to beware of other too-strongly conveyed claims. One marketing tool that has pervaded many consumer products, especially food, is that it’s “all-natural.” Consumers should know the truth of the matter–there are no set standards for “all-natural”, meaning that companies can slap this label on any product they choose and they can get away without having to substantiate this claim. Furthermore, just because something is all natural doesn’t mean it’s necessarily good for you.

Mineral makeup products go on to make claims about SPF contents. While it is true that many mineral cosmetics products contain sun protective ingredients, dermatologists still recommend that you wear a cream sunscreen underneath makeup for fuller protection.

So which mineral makeup is best? Of course, this depends on who you talk to, but Jane Iredale has been the go-to leader in mineral makeup since the company’s inception. It is a company that is exclusively committed to mineral cosmetics, meaning it takes the ideals for which minerals stand for very seriously. Unlike other large companies that are only now releasing mineral makeup lines, Jane Iredale has been around for over fifteen years. Iredale also received the seal of approval this past February from the Skin Cancer Foundation on five of its most popular products. It is for these reasons that Lavandou Skincare offers the complete Line of Jane Iredale products to it’s customers:  Jane Iredale at Lavandou

In the final analysis, while attempting to navigate all the mineral makeup products out there, be sure to do your research, and steer clear of overly-enthusiastic marketing claims. There’s no such thing as the perfect makeup, but serious mineral cosmetics purveyors like Iredale have attempted to turn women on to the more natural look while also making skin health a top priority.

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This guest post is contributed by Tisha Dotson, who writes on the topics of medical coding certification.  She welcomes your comments at her email Id: tishadotson86 @gmail . com.